MARK HOFELING DESIGN
Production Design for Film & Television
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Airbnb Haus, Sundance 2015

A reimagining of an artist's live/work space for Airbnb's Haus at Sundance 2015. The long, narrow gallery space transformed from a casual , comfortable oasis during the day into a live music and event space (video) at night and was featured in Architectural Digest Daily. Photos courtesy of Bryan Derballa and Airbnb unless noted.

After the success of Airbnb's 2014 Haus, My partner Matias Alvarez and I were contacted directly to reimagine their aesthetic in a more central, Main Street location, with a greater economy of space. Working with partners and an excellent crew,

After the success of Airbnb's 2014 Haus, My partner Matias Alvarez and I were contacted directly to reimagine their aesthetic in a more central, Main Street location, with a greater economy of space. Working with partners and an excellent crew, we transformed 591 Main into an intriguing and functional artist's live/workspace that invited relaxation, participation, and respite.

The feel was comfortable but uncluttered. Small islands of cozy seating offset the mostly functional work and art-making space. 

The feel was comfortable but uncluttered. Small islands of cozy seating offset the mostly functional work and art-making space. 

Casual, understated cool at Airbnb's Haus, Sundance 2015.

Casual, understated cool at Airbnb's Haus, Sundance 2015.

One of the shotgun space's focal points was the stage. The portable custom riser functioned as a vignette for guests by day, a stage for speakers and musicians at night. 

One of the shotgun space's focal points was the stage. The portable custom riser functioned as a vignette for guests by day, a stage for speakers and musicians at night. 

The long, narrow space forced us to think about how to create comfort, interest, and variable programmability in a very linear dimension. Custom furnishings were designed to be fully portable to allow rapid change-overs and maximum flexibility of th

The long, narrow space forced us to think about how to create comfort, interest, and variable programmability in a very linear dimension. Custom furnishings were designed to be fully portable to allow rapid change-overs and maximum flexibility of the challenging space.

One thing the elongated, narrow venue did not lack was wall space. The client wanted an engaging gallery wall with a wide range of art and objects to invite exploration. 

One thing the elongated, narrow venue did not lack was wall space. The client wanted an engaging gallery wall with a wide range of art and objects to invite exploration. 

As they did with great effect in 2014, Airbnb again partnered with the Four Barrel coffee guys from SF, and Salt Lake's own Church and State mixologists. Knowing how popular they both were last year, we enlarged and fortified their bar and work

As they did with great effect in 2014, Airbnb again partnered with the Four Barrel coffee guys from SF, and Salt Lake's own Church and State mixologists. Knowing how popular they both were last year, we enlarged and fortified their bar and work area for Sundance 2015.

The Four Barrel team hard at work fueling Sundance 2015.

The Four Barrel team hard at work fueling Sundance 2015.

591 Main is lucky to have a little frontage along an alley in Park City. And Sundance 2015's unseasonably warm weather extended the footprint of the Airbnb Haus outside where guests enjoyed fire pits and cozy wool blankets.

591 Main is lucky to have a little frontage along an alley in Park City. And Sundance 2015's unseasonably warm weather extended the footprint of the Airbnb Haus outside where guests enjoyed fire pits and cozy wool blankets.

With their new, whimsical graphic look for 2015, this mural on the side of the venue let everyone know where to look for their favorite spot from the year before. 

With their new, whimsical graphic look for 2015, this mural on the side of the venue let everyone know where to look for their favorite spot from the year before. 

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After the success of Airbnb's 2014 Haus, My partner Matias Alvarez and I were contacted directly to reimagine their aesthetic in a more central, Main Street location, with a greater economy of space. Working with partners and an excellent crew,
The feel was comfortable but uncluttered. Small islands of cozy seating offset the mostly functional work and art-making space. 
Casual, understated cool at Airbnb's Haus, Sundance 2015.
One of the shotgun space's focal points was the stage. The portable custom riser functioned as a vignette for guests by day, a stage for speakers and musicians at night. 
The long, narrow space forced us to think about how to create comfort, interest, and variable programmability in a very linear dimension. Custom furnishings were designed to be fully portable to allow rapid change-overs and maximum flexibility of th
One thing the elongated, narrow venue did not lack was wall space. The client wanted an engaging gallery wall with a wide range of art and objects to invite exploration. 
As they did with great effect in 2014, Airbnb again partnered with the Four Barrel coffee guys from SF, and Salt Lake's own Church and State mixologists. Knowing how popular they both were last year, we enlarged and fortified their bar and work
The Four Barrel team hard at work fueling Sundance 2015.
591 Main is lucky to have a little frontage along an alley in Park City. And Sundance 2015's unseasonably warm weather extended the footprint of the Airbnb Haus outside where guests enjoyed fire pits and cozy wool blankets.
With their new, whimsical graphic look for 2015, this mural on the side of the venue let everyone know where to look for their favorite spot from the year before.